Friday, 14 September 2012

Tonight Tonight - Hot Chelle Rae


Directed by: Luga Podesta
Production company: London Alley Entertainment
Producer: Christian Heuer
Executive producer: Luga Podesta
Director of photography: Rob Witt
Production designer: Phillip Boutte Jr.
Editor: Luga Podesta
Director's rep: Yell Productions
Colourist: Bob Curreri
Label: Jive
Release date: April 26, 2011

TEXTUAL ANALYSIS

  • Uses montages of images from all scenes. The office and garden party are shown at the beginning of the video and then as the song progresses the band and party begin to be shown.
  • The video is fun and the pace of the video is fairly relentless. The video uses lots of bright colours and high key lighting. This all matches the feel of the song.
  • Whilst the narrative parts of the video are showing the band will occasionally sing lines but you don't see them singing the whole song. This is because this may become too repetitive, even with a change of location
  • On the roof you see the whole band with all of their instruments playing the song. Its fairly dark and the atmosphere is very much party-like
  • The band all have similar way of dressing, this helps to signify that they're all quite similar and marks them more together as a band

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