Socio-economic group - students, quite typically average waged with a large friendship web
Age - around 14 to 25
Gender - both males & females
Ethnicity - mainly white Caucasian as this will mostly be who's in the video
Lifestyle - out-going, fun people. May have part-time jobs, and will most probably be full-time students who are interested in music more specifically indie music. They will spend a certain amount of time online or watching the TV which would be where the saw the video
We've chose this audience as they are the kind of people that would be interested in the genre of music we're doing and therefore he kind of people that would want to watch the video.
The kind of people we would expect to watch our video could look like this...
...though they would probably look a lot less photoshopped!
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