A2 Brief

"A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

• a website homepage for the band
• a digipak for the album's release
• a magazine advertisement for the digipak

I have chosen this as my brief and will be working with Claudia. The song that we have chosen to do is 'UNI' by Ed Sheeran. My two ancillary will most probably be the digipak and the magazine advertisement.

digipak: a digipak is a fairly recent type of packaging for CD's, its typically made of a heavy cardboard material and will normally open like a book or be in three parts with one opening to the left, another to the right and the CD in the middle in the more traditional 'jewel CD case' stuck onto the card background. They are most frequently used for special edition releases and allow for more information, including lyrics or information on the band and more graphic display.